1. 10-megapixel Super CCD EXR
2. 10x optical zoom lens; 27mm wide-angle to 270mm telephoto
3. EXR Auto Mode detects six different scene types
4. Dual Stabilization; Face Detection 3.0 and Automatic Red-eye Removal
5. Capture images to SD/SDHC memory cards (not included)

Editorial Review :

FUJIFILM has introduced its award-winning EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models. The F70EXR sports a neat compact design, at only 22.7mm thick. The chassis is crafted into a beautiful sculpted shell with a double -coated lacquer finish. A Fujinon 10x Zoom lens, developed in conjunction with the Super CCD EXR sensor, produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto.

Super CCD EXR
Modeling the EXR sensor on the human eye, for the first time the user can 'flex' the behavior of the sensor according to the scene being photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When ample light is present but strong contrast exists, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

EXR Modes
A fantastic addition to the FinePix F70EXR, EXR Auto takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect 6 different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, color balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene. Users of the FinePix F70EXR will rely heavily on EXR Auto for their general photography, letting the camera 'do all the hard work' leaving the photographer free to concentrate on getting the best shot possible. And a camera like the FinePix F70EXR, tak

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1. 2/3 inches - 12MP EXR CMOS Sensor
2. High Quality Fujinon 26x Manual Optical Zoom Lens
3. Large High Performance EVF
4. 3.0 inches Tilting LCD
5. All-Metal Dials

Editorial Review :

Fujifilm X-S1

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1. 10-megapixel resolution
2. 3x optical zoom
3. SR Auto Mode; automatically recognizes 6 different scene types
4. Blog mode; One-touch movie mode
5. Capture images to SD/SDHC memory cards (not included); powered by NP-45A Lithium Ion battery pack (included)

Editorial Review :

Thinner, sexier and bolder than previous models, the FinePix Z37 is a party camera which loves to be the center of attention. The latest collection from the FinePix Z-series builds on the show-stopping design of the FinePix Z10fd and FinePix Z20fd. At an incredible 19.1 mm thickness, this camera is just so easy to carry, even when slipped into the tightest of jean pockets. The flush exterior boasts a funky sliding lens cover and gorgeous two-tone effect. The Z37 has a new, smaller sculpted design, great for bags, great for parties.

Technology and style have always been the benchmark for the Z-series range of Fujifilm cameras. The Z-series über cool design matches the demands of today's tech-savvy teenager, and the FinePix Z37 has it all. While the camera remains affordable for today's young, the specification is as strong as ever, with a sensor resolution of 10 megapixel and a sharp 3x zoom lens. The Picture Stabilization mode means that pictures at gigs and festivals will be pin-sharp, focused and effervescent with true-to-life colours. Combine this with the ability to take great shots in low-light with ISO-sensitivity to 1600, Face Detection and Fujifilm's amazing Scene Recognition Auto; the FinePix Z37 is THE must-have accessory.

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1. 16MP EXR CMOS II 1/2 inches Sensor
2. High Quality Fujinon 20x Optical Zoom Lens
3. 3.0 inches LCD
4. Full HD Movies
5. GPS/Landmark Navigation

Editorial Review :

Fujifilm FinePix F770EXR Black

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1. 10.0-megapixel resolution for large, photo quality prints
2. Waterproof up to 10 feet
3. 3x optical zoom; 2.7-inch LCD screen with Micro Thumbnail View
4. Blog Mode with 12 editing functions
5. 50 MB built-in memory; capture images to SD/SDHC memory cards (not included)

Editorial Review :

The FinePix Z33WP is Fujifilm's first waterproof digital camera. No longer do you need to worry about damaging your camera in less than optimum shooting conditions. The FinePix Z33WP ensures you'll never miss capturing any of life's precious moments, any where, any time, under any conditions, and be able to share them easily with your extended network of friends and family members. The 10-megapixel FinePix Z33WP is ready for any adventure including underwater activity up to 10 feet. The Z33WP uses a Fujinon 3x optical zoom lens, has Fujifilm's 'Automatic Scene Recognition' SR AUTO mode, and features a 2.7-inch, 230,000 pixel resolution LCD screen.

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